An open letter to MSPs

Why the smartest managed service providers are not building AI, and why your clients cannot wait three years for you to catch up.

September 13, 2026 · Chris Ismail & Michael Farrell · Scale Growth AI

Chris Adams W. Ismail

Co-founder · Architect, SARAH AI Suite & Omega Revenue Engine

Two decades of sovereign voice and enterprise integrations, ministerial-grade telephony in Australia, POINTR CGO (ESA, NASA, Mercedes-Benz), architect of 34.7M governed connectors and 25 industry harnesses MSPs deploy instead of building.

Michael Farrell

Co-founder · CEO, Scale Growth Advisors · Exclusive Global GTM Partner

Forty years in US enterprise tech sales and M&A, $1.4B+ client valuations, 500K+ sales appointments, PC Connection $700M→$1.4B, BAO Academy, GreenLeads 4× revenue / sold to NEXT 15. Mike anchors operator credibility; Chris ships the stack.

Full founder credentials · Language coverage (100 spoken + 351 voices)

Dear MSP leader,

Your clients are asking about AI. Some are hiring independent consultants. Some are stitching together AI Chats, AI Apps, and five other APIs and calling it automation. None of that reduces their subscription stack. None of it is sovereign. None of it scales across fifty accounts without fifty custom projects.

We built something different, not an on-prem LLM in a box (that is roughly one percent of the value), but a complete revenue and operations harness: portal, router, voice, chat, 25,000 applications rebuilt from scratch across 25 industries, and 34.7 million governed connectors. The marathon has already been run. You stand at the summit with us or you start climbing alone.

The four tiers of “AI providers”: and where we sit

Tier 4: API wrappers GPT around existing subscriptions. Business process automation only. Costs go up every month.

Tier 3: Local LLM chat On-prem inference with no harness. Still no business execution.

Tier 2: Custom harness per client Months per account. Not scalable across your book of business.

Tier 1: OMEGA Revenue Engine / SARAH AI Suite / SOPHIA Layer-3 API Hub Pre-built sovereign stack. Deploy to clients now. Build on top from the rooftop, not from scratch in the valley.

What we are not selling

We are not selling tokens at fifty cents per million. We are not bolting AI onto the same subscription bills your clients already hate. We are not asking you to hire an AI engineer and spend two years reverse-engineering what took us nineteen years of harness engineering and $2.5M+ of product investment to assemble.

What we are offering MSPs

Speed to market. Deliver SARAH + Omega + SOPHIA to your clients while the train is moving, accounting firms, insurance agencies, construction, home services, manufacturing, dental, every industry you already serve.

Two partnership paths (you choose per deal):

Path A, Hardware partner: You supply and manage the server hardware for your client (using your vendor relationships and margin). We supply software, deployment, upgrades, and L3 support for the life of the platform.

Path B, Referral partner: We supply hardware and software as a bundle. You introduce the client. You earn a referral fee, typically 10% of total contract value.

Your choice: Headache of hardware management vs. pure referral economics. Same client relationship either way, a collaborative joint client model.

Canonical pricing: Hosted programs, on-prem tiers, and current list pricing are maintained at omegarevenueengine.com/pricing, always reference that page in outreach. Indicative MSP deployment economics below.

Deployment tiers (MSP programs start here: not hosted SaaS)

Omega Mini

$500,000 all-in (hardware + software + 3-year managed software)

Typical MSP hardware margin when you supply: ~$200K gross profit on hardware (~$80K–$100K illustrative on smaller configs). Software & deployment to Scale Growth: $300K. Referral-only path: ~$50K (10%) when we supply everything.

Omega Pro

~$4M–$5M (NVIDIA HGX B300 class)

Hardware partner: ~$1M margin opportunity on hardware. Referral-only: ~$400K (10%) when Scale Growth supplies and manages hardware + software.

Omega Enterprise

~$6M+ (dual-server, ~30K concurrent users)

Hardware partner: ~$1M+ on dual-server supply. Referral-only: ~$600K when we run the full stack. Fiber, premises, and data-center proximity apply.

Why this protects your MSP: and your clients

If you do nothing, your clients will hire the million new “AI consultants” who only know how to wire APIs together. If you wait three years to recommend something, you miss the bus, and your clients may not recognize the business they are in.

Our agreement structure uses a joint client relationship, a collaborative approach to bringing sovereign AI to your clients. Scale Growth supports the SARAH AI Suite platform for the life of the contract; hardware support follows the path you choose above. Standard confidentiality and IP protection apply to both parties.

Next step

Schedule a call. Bring one client in mind, we will walk the fork (hardware vs referral) on a real number.

Schedule a call About Chris & Mike