Missed calls are missed bookings
Calls come after hours, on weekends and at the peak of check-in, and voicemail is where a reservation goes to wait.
Home / Solutions / Hospitality
Hotels, resorts and restaurantsEvery guest call answered, in the guest's language.
Reservations at 2 a.m., a table for six on Tuesday, a late checkout in Arabic or Mandarin. SARAH answers every call and message around the clock, books inside the conversation, connects to your property management system and hands the guest to your team when a person should take it.
The problem today
The phone rings when the desk is busiest.
Hospitality runs on the call answered, the booking taken and the request remembered. The front desk cannot do all three at check-in time.
Guests speak many languages
International guests call in their own language, and the night desk speaks one or two.
Systems that do not talk
Property management, point of sale, reservations and loyalty sit in separate systems, and the guest's history is in none of the conversations.
Staffing
Every hour of phone coverage is a person away from the guest in front of them.
Full capabilities
The front desk, reservations and concierge, on one intelligence.
SARAH is the telephone system, the advisor who answers it and the connection into your property systems, reached by phone, browser, chat or messaging.
Reservations and bookings
- Books inside the call: a caller wants Tuesday at 6:30, and SARAH confirms party size, policies and special requests, then books on your calendar connector
- Takes orders in voice and sends the confirmation
- Answers hours, parking, services and pricing ranges from your knowledge base
- Confirmations and reminders sent automatically
Front desk and concierge, 24/7/365
- Every call answered, including the weekend and the 2 a.m. call
- Understands 99 languages and speaks 17 natively, switching when the guest does
- Warm transfer to the front desk, concierge or a manager's extension, with the conversation so far already in hand
- After-hours rules and emergency escalation
Property systems through SOPHIA
- Connectors into hospitality, CRM and ERP platforms through SOPHIA, the Layer-3 API hub
- The systems hotel groups actually run, including Oracle OPERA Cloud and OPERA 5, and Amadeus
- Property management, point of sale, reservations, delivery and staffing among the hospitality modules in the SARAH catalog
- What the guest says is written where it belongs
Your telephone system
- SIP into the PBX on site, an Alcatel in a hotel for example, and SARAH becomes an extension on it
- Human and AI extensions on one dial plan: reservations, front desk, concierge, each with its own remit
- A public number pointed straight at the extension as a SIP URI; in markets such as the United States, no per-call cost to answer
- Guests reach SARAH from a browser link, a handset or your public number
The guest remembered
- One memory across phone, browser, web chat, WhatsApp and Telegram
- When a guest comes back, nothing has to be repeated
- Every call recorded, with the transcript and a translation emailed to the addresses you nominate
- A dedicated staff extension for policies, leave and onboarding, answered with discretion
Filling rooms and tables
- Omega Studio: psychographic market plans, personas, ad copy, image concepts and SARAH-voiced video
- Campaigns in the guest's language, with a voice link to SARAH on the page
- Email with a voice link, so the guest can talk to SARAH straight from the offer
- Account-based campaigns for group, corporate and event business
How it works
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From the first ring to the confirmed booking.
The guest calls
By phone, from a link on your site or in a message. SARAH answers at once, in their language.
SARAH understands
Dates, party size, room or table, special requests: the details a senior receptionist would ask for.
She books
Availability and the booking go through your systems via SOPHIA, and the guest gets a confirmation.
Remembered
A VIP, a complaint or an occasion goes to your team by warm transfer, context included. The call is written to one memory for next time.
What people keep
People own the guest experience.
SARAH takes the calls, the questions and the bookings. Your people keep the moments that make a stay.
The welcome
The arrival, the upgrade, the name remembered at the door.
People own the guest experience.
Recovery
The complaint that needs an apology and an authority to put it right.
People own the recovery.
The occasion
Weddings, events and the requests that need a planner's judgment.
People own the occasion.
Deployment and sovereignty
Your data stays yours. Your voice path stays yours.
Most AI voice products are a bot on someone else's telephony, calling someone else's model over the public internet. SARAH is the telephone system, the intelligence and the connections into your business, on infrastructure you control. It is built to be compliant, and each deployment is configured for the rules of the regions you serve.
- The 235B Brain, seeded with our own harness, holds the conversation; a 744B brain behind it carries the long, autonomous jobs across your systems
- Our own carrier-grade switch, PBX, WebRTC and SIP gateways: no external API on the voice path
- Speech recognition, speech synthesis and the conversation run in the same appliance, in a data center or on your premises
- On premises, the appliance can run behind your phone system with no internet connection at all
- A Private Enterprise IP Network with its own dedicated VLAN per client, not the public internet
- Client data is never sent to third-party AI; every action is logged for audit
- Built for multi-property operators: many properties on one operator fabric
Plans and scale
Calls and conversations are not the same thing.
Start with one AI extension on your front desk, or run every property on one engine. The switch carries your calls; a plan sets how many live AI conversations run at once.
SARAH Switch, our own carrier-grade switching fabric, carries millions of concurrent calls at any given time. We put no limit on how many calls can queue for your business: the only ceilings are the capacity of your own carrier and of the phone system you use. What a plan sizes is the number of live AI conversations SARAH holds at the same moment.
A call that arrives while every AI conversation is in use is still carried: it rings through to your team's handsets or waits in your queue, so a person answers it.
Live AI conversations at the same time
| Plan | Live AI conversations |
|---|---|
| AI Receptionist and Voice Link | 1 per AI extension |
| OMEGA Mini | Up to 30 |
| OMEGA Pro | Up to 500 |
| OMEGA Enterprise | Up to 1,000 |
| OMEGA Hyperscale | Up to 30,000 |
Every plan runs the same brain, the same memory and the same knowledge base.
Questions
What hotel and restaurant operators ask us.
Does it work with our phone system?
Yes. SIP into the PBX you run on site and SARAH becomes an extension on it, next to the front desk and reservations.
Does it connect to our property management system?
Through SOPHIA, SARAH connects to hospitality, CRM and ERP platforms, including Oracle OPERA Cloud and OPERA 5. Integrations are built once and used again, not sold as a project.
Which languages can guests use?
SARAH understands 99 languages and speaks 17 natively, and she answers in the language the guest uses.
What if two guests call at once?
The switch carries every call. When all AI conversations are busy, the next call rings through to your team's handsets or waits in your queue, so a person answers it.
Can SARAH hand a guest to a person?
Yes. Warm transfer to any extension, with the conversation so far already in hand. When a guest's tone calls for a person, she escalates without being asked.
Where does guest data go?
It stays on infrastructure you control, over a private network. Client data is never sent to third-party AI.
Let SARAH answer your front desk line.
Thirty minutes: your properties, your systems and your languages, and a live call with SARAH.